FIND YOUR RHYTHM _ april2024
MY ROLE: Art Director, Web Designer
WHAT I MADE: Brand Design, Social Ads, Email Designs, Digital Ads, OOH Ads
WHAT I USED: Figma, Adobe Illustrator, Adobe Photoshop
HOW I MADE IT: Full brand development for a local healthcare clinic based in Las Vegas. My team and I created a visual brand system that focused on the clinic's target audience of primarily women aged 35-65+, with their focus initially being weight-loss treatment. By researching this demographic and what they typically seek in this specialty healthcare service, we created a full brand identity and website to launch for their opening.
THE RESULT: A month after launch, it resulted in a 26% increase in web traffic, 16% higher CTR and increased appointment bookings.
